If you've laid out a Product-Led Growth (PLG) strategy for your business or organization, you need a way to find out which of your freemium or free trial users to get in touch with.
Most of your users will probably continue to use your product for free forever, but some of them will want to buy your premium features or more time using your product if you're only letting them use it for free for a short amount of time.
To know which of your users you should spend time on, serving 1-on-1 meetings and product demos, you'll need to set up your own Lead-process, or funnel, if you will.
Above, you'll see an example of the Product-Qualified Lead (PQL) process we're currently using here in ShiftX.
